Assume everyone has A.D.D

hahaha - love it! just came across this article on the 11 laws of story-telling (via stu maschwitz's twitter feed) and what's the 1st rule?

1. Assume everyone has A.D.D.

There has never been a greater truism in Hollywood. While I am guilty of playing dime store psychologist, one does not need a PhD in Clinical Psychology to conclude that audiences (that means us) tend to have short attention spans.

yes & yess!

number 2 is brilliant advice as well. especially this part:

When you are finished with your script, give the first ten pages to a group of friends or family you trust. Then ask each of them one simple question: “Do you want to read more?” If the overwhelming response is in the affirmative, you are on the right road to writing a memorable screenplay.

now i need to read the rest of the article. carry on.